There will always be more than one audience that will be affected by your project and its outcomes.

Humans are constantly weighing the costs and benefits of decisions, but how do you know what a risk is? Or what a risk looks like?

In the modern, digital world, there are so many places you can go to publish your research, so how do you know what’s best?

The risk of miscommunications, so, failing to communicate adequately, or misinterpretation, which is communicating in a way that leaves the receiver open to multiple interpretations, can be fairly high.

For your science to have an impact, it needs to be accessible to as many people as possible.

There will always be constraints when you are managing a scientific project – things that just cannot be compromised on.

If people cannot understand or find your project, the chances of it being highly successful are decreased.